Rebrand

Challenge — The company needed to rebrand for a variety of reasons. The previous brand was outdated and did not represent the purpose of the company as it was moving forward. The call came to rebrand the company to fall more in line with our competition while still differentiating ourselves as one of the better options.

Role — Design director and designer

Action — We started with discussions with the executive team on what problems they were facing in the sales pipeline and in talks with investors. Based on those conversations and research, we chose typography and a color scheme that would be the foundation of the design system. That led to illustrations, web pages, sales collateral, and more.