Event Branding

Challenge —The company’s annual customer conference was switching to a short virtual event which was going to focus more on our fantastic customers and how they use our product. The goal was to create graphics that matched the theme of the event and create a brand guideline that our vendors could run with to create various other graphics that were needed for the live event.

Role — Lead designer

Action — I took into consideration the past events that helped mold this year’s virtual event. As the event does, I focused my designs on the customer, showing them off as the super heroes that we were acknowledging and featuring. I used shapes that made them stand out and animations that helped create energy around them. I carried these designs through into social posts, emails, and web pages.